I am a creative professional with 15 years experience leading concept and product design.
My background extends from high end fashion, to lifestyle and homeware product.
I have experience in implementing strategic design-led models for both niche and large-scale brands, with a proven ability to build brands with a strong and unique voice in the marketplace. I now focus on creative strategy and design thinking for business. I offer unique insights into the rapidly changing fashion, homeware & textiles industries, including qualitative research and strategy for market differentiation and innovation.
Previously I ran my luxury womenswear line in New Zealand from 2005-2013, becoming one of the country's most high profile and celebrated designers. I have shown my collections at both New York and New Zealand fashion weeks to much acclaim and featured in numerous high profile publications such as Vogue, Elle, Huffington Post, Sportswear International to name a few.
I have a Master of Fashion & Textiles (Entrepreneurship) from RMIT University, graduating with distinction.
First New Zealand designer to be invited to attend the official IMG New York Fashion Week in 2009
Debut solo runway show at New Zealand Fashion Week 2007
Debut New York Fashion Week Presentation 2009
Opening of Flagship store Wellington New Zealand 2009
Master of Fashion & Textiles (Entrepreneurship), with Distinction, RMIT University Melbourne 2014